While many worry about AI taking over jobs, a bigger issue is on the horizon—a $8.5 trillion global talent shortage expected by 2030.
Just like in the famous "invisible gorilla" experiment, where viewers focused on one task miss a glaring detail, businesses risk ignoring a key factor:
Employee Experience (EX). To handle this talent crunch, companies need to shift their focus from AI-driven fears to improving EX, which is vital for attracting and keeping skilled employees.
According to a SHRM survey, the top three HR priorities for 2024 are:
In the U.S., factors like an aging workforce, Baby Boomer retirements, and declining birth rates are contributing to a labor shortage. This increases the competition to hire and puts pressure on companies to retain their top talent.
On average, it costs around $4,700 to hire a new employee, and this can sometimes go up to three or four times the annual salary of the position. To address these challenges, many businesses are focusing on improving their Employee Experience.
Employee Experience includes everything an employee goes through during their time with a company—from the initial attraction to their final day. Improving EX is not just HR's job; it involves everything from the work environment and company culture to interactions with colleagues, managers, and HR.
There are many ways to enhance EX, but two critical areas are:
Technology plays a big role in shaping how employees feel about their workplace. When selecting HR tech, it's important to not only focus on its features but also consider how it impacts employees' emotional and practical needs.
Whether it's for recruiting, learning, or performance management, technology should make tasks easier and improve the overall work experience.
Key questions to ask about HR tech:
Companies can start by mapping out the employee journey—understanding their needs and pain points—to better choose and improve HR technology. For example, streamlined online application systems can make hiring smoother, while modern learning platforms with interactive, personalized content can make training more engaging and efficient.
AI is transforming HR, helping companies attract and retain talent by improving each stage of the employee journey:
Creating a positive Employee Experience is key to retaining employees. By adopting human-centered technology and integrating AI into HR processes, companies can greatly improve EX.
Focusing on these areas will help businesses not only attract and retain top talent but also keep employees engaged and motivated. As the talent shortage approaches, prioritizing EX is no longer just an option—it’s essential for long-term success.
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